Can you imagine a life without mobile and WhatsApp? WhatsApp is the most widely used mobile messaging app globally. People use WhatsApp for either personal or
professional purposes.
Millions of businesses utilise WhatsApp Business today to develop close client bonds. It can assist you in establishing relationships with your clients and providing them with quick, personalised support. WhatsApp was founded in 2009 as an independent messenger company but in 2014, Facebook bought it. It is still under Facebook’s ownership.
Features
● It’s free.
● It’s trustworthy
● It’s not just about texting.
● extend your global influence
● Enhance the customer experience
● Improve employee satisfaction
● Boost earnings
Ways to creatively use WhatsApp for business
Improve your profile: Share pertinent brand information on your WhatsApp business profile and respond to frequently asked customer inquiries.
Supporting customers: By outsourcing routine customer requests and inquiries to a chatbot or digital assistant powered by WhatsApp, you can drastically minimise your reliance on call centres.
Create innovative marketing strategies: Use a creative marketing strategy to engage customers.
Ad-level up: Use Facebook and Instagram advertisements that click WhatsApp to start conversations with customers that result in purchases.
Recreate important business processes: Decide which crucial components of your company you might be able to copy on WhatsApp.
Publish content using the Status feature: You can publish content using the Status feature in the same way as you do it in your Facebook or Instagram Stories.
Make use of digital catalogues: To make it easier for customers to find your goods or services, create a digital catalogue.
WhatsApp Business app
For small brands, the WhatsApp Business app simplifies things. Customers may access company information more easily, and it assists in sorting live chats. It also contains enough response templates and some auto-reply features to manage a modest customer base.
WhatsApp Business API
However, if they interact with a large number of people or add more functionality, mid-sized and enterprise-sized businesses will require the WhatsApp Business API. With the help of this platform, businesses may connect with prospects in a personalised way and via a channel that suits them.WhatsApp has the power to differentiate companies from their rivals. Automated conversation flows, live chat with agents, and WhatsApp integration with omnichannel marketing will help companies give their clients a rich experience and leave a lasting impression. WhatsApp allows community managers to interact with users on a platform of their choosing fast and simply. As a digital communication tool, WhatsApp is underappreciated. Over 500 million people use WhatsApp Status alone every day. WhatsApp marketing is more effective than many businesses realise. Marketers can utilise a variety of tactics and tools to drive sales and conversions, from delivering sponsored notifications to personally texting leads.
